Plan A Wealth, LLC (Lincoln)

Name: Plan A Wealth, LLC
Address: 5550 S 59 Th St, Lincoln, NE, 68516
Telephone: 402-975-8008

Plan A Wealth, LLC is a large advisory firm based in Lincoln. It manages $120.22 million of regulatory assets for 972 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Nebraska and Texas.

Plan A Wealth provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Plan A Wealth: assets under management

The assets under management (AUM) of Plan A Wealth, LLC is $120.22 million. The firm's AUM has grown by 20% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $107.72 million in discretionary accounts and $12.5 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $113.04 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $657.64 thousand.

Plan A Wealth has custody of $3.46 million in cash and securities for 18 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 59% of the total AUM. The second-largest asset type is exchange traded securities, which make up 31% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Plan A Wealth, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Plan A Wealth serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Plan A Wealth is high net worth individuals with 46 clients and $66.24 million of assets under management. Among the 9 most similar advisory firms, Plan A Wealth has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $119.05 million for 280 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Plan A Wealth doesn't advise any private funds.

Careers at Plan A Wealth, LLC

The company employs 4 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ronald Wallace Anderson	Managing member & chief compliance officer	1 Mar 2017	75% - 100%	2254011
Becky Lynn Wiegand	Chief compliance officer	1 Aug 2019	Other	5366195

Based in Lincoln

The principal office where Plan A Wealth, LLC performs its advisory services is located at 5550 S 59 Th St, Lincoln, NE 68516, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 402-975-8008 or by fax 402-975-8007. The normal business hours are by appointment on Monday - Friday. You can find more information about the New York firm at planawm.com.