Franklin, Joyce Lea (Larkspur)

Name: Franklin, Joyce Lea
Address: 900 Larkspur Landing Circle, Larkspur, CA, 94939 1739
Telephone: 415-925-3400

Franklin, Joyce Lea is a large advisory firm based in Larkspur. It manages $111.16 million of regulatory assets for 161 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of California and Texas.

Franklin, Joyce Lea provides financial planning services, portfolio management for individuals and small businesses, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Franklin, Joyce Lea: assets under management

The assets under management (AUM) of Franklin, Joyce Lea is $111.16 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 229% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $111.16 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $690.47 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 99% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 1% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Franklin, Joyce Lea for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Franklin, Joyce Lea serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Franklin, Joyce Lea is high net worth individuals with 32 clients and $108.99 million of assets under management. Among the 8 most similar advisory firms, Franklin, Joyce Lea has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $111.16 million for 39 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Franklin, Joyce Lea doesn't advise any private funds.

Careers at Franklin, Joyce Lea

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Joyce Lea Franklin	Principal, chief compliance officer	1 Jun 1998	75% - 100%	4810432

Based in Larkspur

The principal office where Franklin, Joyce Lea performs its advisory services is located at 900 Larkspur Landing Circle, Larkspur, CA 94939 1739, which is also the mailing address of the firm. An additional office of the firm is in San Francisco, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-925-3400 or by fax 415-925-3401. The normal business hours are 9am - 5pm on Other. You can find more information about the New York firm at jlfwealth.com.