Morling Financial Advisors, LLC (San Francisco)

Name: Morling Financial Advisors, LLC
Address: 44 Montgomery Street, San Francisco, CA, 94104
Telephone: 1-800-607-5800

Morling Financial Advisors, LLC is a large advisory firm based in San Francisco. It manages $212.6 million of regulatory assets for 727 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdiction of California.

Morling Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Morling Financial Advisors: assets under management

The assets under management (AUM) of Morling Financial Advisors, LLC is $212.6 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 83% since the beginning of its operation, and $4 million of the total AUM is attributable to clients outside of the United States.

The firm manages $212.6 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $292.43 thousand each.

Morling Financial Advisors has custody of $31 million in cash and securities for 50 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 49% of the total AUM. The second-largest asset type is exchange traded securities, which make up 26% of the firm’s portfolio. Investments in pooled investment vehicles form 20% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Morling Financial Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Morling Financial Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Morling Financial Advisors is high net worth individuals with 93 clients and $165.67 million of assets under management. Among the 11 most similar advisory firms, Morling Financial Advisors has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $211.37 million for 233 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 2% of the firm’s clients are foreign persons or businesses.

Morling Financial Advisors doesn't advise any private funds.

Careers at Morling Financial Advisors, LLC

The company employs 8 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Peter Ling	Managing member	1 Dec 1999	25% - 50%	1797371
Peter Wing Ching Ling	Managing member	1 Dec 1999	25% - 50%	1797371
Wa Nhut Huong	Managing member	1 Jan 2007	25% - 50%	3236971
Sylvia Chin	Chief compliance officer	1 Apr 2010	Other	4761985
Matthew James Shibata	Managing member	1 Jan 2014	Other	5191517
Matthew James Shibata	Managing member, chief compliance officer	1 Apr 2016	Other	5191517

Based in San Francisco

The principal office where Morling Financial Advisors, LLC performs its advisory services is located at 44 Montgomery Street, San Francisco, CA 94104, which is also the mailing address of the firm. An additional office of the firm is in Fremont, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 1-800-607-5800 or by fax 415-956-1856. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at morlingfinancialadvisors.com.