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Noon Financial, LLC (Chattanooga)


Noon Financial, LLC is a large advisory firm based in Chattanooga. It manages $167.26 million of regulatory assets for 430 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Tennessee and Texas.

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Noon Financial provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Noon Financial: assets under management

The assets under management (AUM) of Noon Financial, LLC is $167.26 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 64% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $167.26 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $388.97 thousand each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Noon Financial, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Todd E Phillips Managing member 1 Mar 2013 50% - 75% 3268999
Llc Noon Consulting Owner 1 Mar 2013 50% - 75% 46-2401707
John Noon Foy Managing member 1 Mar 2013 75% - 100% 6190163
Gene Ray Rice Managing member 1 Jul 2014 75% - 100% 2944080

Based in Chattanooga

The principal office where Noon Financial, LLC performs its advisory services is located at 832 Georgia Avenue, Chattanooga, TN 37402, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 423-838-1773. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at wpafinancial.com.


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