Pasadena Private Wealth, LLC (Pasadena)

Pasadena Private Wealth, LLC is a large advisory firm based in Pasadena. It manages $349.63 million of regulatory assets for 738 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, Hawaii, and Texas.

Pasadena Private Wealth provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Pasadena Private Wealth: assets under management

The assets under management (AUM) of Pasadena Private Wealth, LLC is $349.63 million. The firm's AUM has grown by 17% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $265.76 million in discretionary accounts and $83.87 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $569.08 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $309.47 thousand.

Pasadena Private Wealth has custody of $217.18 million in cash and securities for 499 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 73% of the total AUM. The second-largest asset type is investment and business development companies, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pasadena Private Wealth, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Pasadena Private Wealth serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Pasadena Private Wealth is high net worth individuals with 486 clients and $306.64 million of assets under management. Among the 8 most similar advisory firms, Pasadena Private Wealth has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $349.63 million for 738 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Pasadena Private Wealth doesn't advise any private funds.

Careers at Pasadena Private Wealth, LLC

The company employs 10 people that are either part- or full-time employees. 90 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Llc Pasadena Private Wealth Holdings	Managing member	1 Mar 2018	75% - 100%	82-4805049
Michael Joseph Shuckerow	Chief compliance officer	1 Mar 2018	Other	5159095
Ik Jun Choi	Chief compliance officer	1 May 2018	Other	5855980
Bryan Andrew Muth	Managing partner	1 May 2018	Other	4793652
Iain A Whyte	Chairman, managing partner	1 May 2018	Other	4593192
Simon Matthew Holford	Ceo, managing partner	1 May 2018	Other	4249463
Iain Alexander Whyte	Chairman, managing partner	1 May 2018	50% - 75%	4593192
Craig Richard Colbath	Chief compliance officer	1 Jan 2019	Other	2484446

Based in Pasadena

The principal office where Pasadena Private Wealth, LLC performs its advisory services is located at 2 North Lake Avenue, Pasadena, CA 91101, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 626-993-9300. The normal business hours are 8:00am - 5:00pm on Monday - Friday.