Ele Advisory Services, LLC (Southfield)


Ele Advisory Services, LLC is a large advisory firm based in Southfield. It manages $112.54 million of regulatory assets for 1,653 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Alabama, California, Florida, and 8 other states.

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Ele Advisory Services provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Ele Advisory Services: assets under management

The assets under management (AUM) of Ele Advisory Services, LLC is $112.54 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.


The firm manages $112.54 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $68.08 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 58% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 25% of the firm’s portfolio. Investments in investment and business development companies form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Ele Advisory Services, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Ele Advisory Services serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Ele Advisory Services is individuals with 1,000 clients and $89.84 million of assets under management. Among the 11 most similar advisory firms, Ele Advisory Services has the highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $112.53 million for 1,030 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Ele Advisory Services doesn't advise any private funds.

Careers at Ele Advisory Services, LLC

The company employs 6 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Marcelle Ann Gordon joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Ellis Nurogar Liddell Chief executive officer 1 Dec 2010 75% - 100% 1035964
Tammie Moore Parran Chief financial officer 1 Aug 2011 Other 4466243
Marcelle Ann Gordon Chief compliance officer 1 Sep 2019 Other 4514544

Based in Southfield

The principal office where Ele Advisory Services, LLC performs its advisory services is located at 18700 W. 10 Mile Road, Southfield, MI 48075, which is also the mailing address of the firm. An additional office of the firm is in Brookshire, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-356-6555 or by fax 248-356-6578. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at elewealth.com.