Cardiff Park Advisors,LLC (San Marcos)

Name: Cardiff Park Advisors,LLC
Address: 338 Via Vera Cruz, San Marcos, CA, 92078
Telephone: 760-635-7526

Cardiff Park Advisors,LLC is a large advisory firm based in San Marcos. It manages $1.84 billion of regulatory assets for 2,140 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of Arizona, California, Colorado, and 17 other states.

Cardiff Park Advisors provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cardiff Park Advisors: assets under management

The assets under management (AUM) of Cardiff Park Advisors,LLC is $1.84 billion. $13.75 million of the total AUM is attributable to clients outside of the United States.

The firm manages $108.35 million in discretionary accounts and $1.73 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.06 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $851.12 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 73% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cardiff Park Advisors,LLC for their services and products based on hourly charges and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cardiff Park Advisors serves?

The firm provides services to charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Cardiff Park Advisors is high net worth individuals with 387 clients and $1.81 billion of assets under management. Among the 10 most similar advisory firms, Cardiff Park Advisors has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.84 billion for 387 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Cardiff Park Advisors doesn't advise any private funds.

Careers at Cardiff Park Advisors,LLC

The company employs 5 people that are either part- or full-time employees. 20 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
John Michael Gorlow	Owner, chief executive officer, adviser, chief compliance officer, sole member	1 Apr 2003	75% - 100%	1175863

Based in San Marcos

The principal office where Cardiff Park Advisors,LLC performs its advisory services is located at 338 Via Vera Cruz, San Marcos, CA 92078, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 760-635-7526 or by fax 760-284-5550. The normal business hours are 8:00 a.m. - 5:00 p.m. on Other. You can find more information about the New York firm at client.cardiffpark.com/userlogin.aspx.