Henssler Asset Management LLC (Kennesaw)


Henssler Asset Management LLC is a large advisory firm based in Kennesaw. It manages $332.05 million of regulatory assets for 281 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of Georgia.

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Henssler Asset Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Henssler Asset Management: assets under management

The assets under management (AUM) of Henssler Asset Management LLC is $332.05 million. The firm's AUM has grown by 188% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $329.14 million in discretionary accounts and $2.92 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.31 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $97.19 thousand.
Henssler Asset Management has custody of $4.9 million in cash and securities for 7 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in non-exchange traded securities the most. They account for 81% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 6% of the firm’s portfolio. Investments in investment and business development companies form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Henssler Asset Management LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Henssler Asset Management serves?

The firm provides services to individuals, investment companies, charitable organizations, other investment advisers, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Henssler Asset Management is pension and profit sharing plans with 32 clients and $144.23 million of assets under management. Among the 5 most similar advisory firms, Henssler Asset Management has the 2nd highest percentage of pension and profit sharing plans out of all clients.


The amount of regulatory assets under management is $332.05 million for 106 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Henssler Asset Management doesn't advise any private funds.

Based in Kennesaw

The principal office where Henssler Asset Management LLC performs its advisory services is located at 3735 Cherokee Street, Kennesaw, GA 30144, which is also the mailing address of the firm. An additional office of the firm is in Atlanta, GA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 770-429-9166 or by fax 770-428-3852. The normal business hours are 9:00 am to 4:00 pm on Monday - Friday. You can find more information about the New York firm at henssler.com.