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Heritage Way Advisors, L.L.C. (Rockford)


Heritage Way Advisors, L.L.C. is a large advisory firm based in Rockford. It manages $243.25 million of regulatory assets for 423 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdictions of Florida, Georgia, Illinois, and 5 other states.

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Heritage Way Advisors, L.L.C provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Heritage Way Advisors, L.L.C: assets under management

The assets under management (AUM) of Heritage Way Advisors, L.L.C. is $243.25 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 653% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $243.25 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $575.06 thousand each.
Heritage Way Advisors, L.L.C has custody of $30.98 million in cash and securities for 39 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 70% of the total AUM. The second-largest asset type is government bonds, which make up 15% of the firm’s portfolio. Investments in state and local bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Heritage Way Advisors, L.L.C. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Heritage Way Advisors, L.L.C serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Heritage Way Advisors, L.L.C is high net worth individuals with 52 clients and $190.89 million of assets under management. Among the 8 most similar advisory firms, Heritage Way Advisors, L.L.C has the 2nd highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $235.88 million for 156 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Heritage Way Advisors, L.L.C doesn't advise any private funds.

Careers at Heritage Way Advisors, L.L.C.

The company employs 5 people that are either part- or full-time employees. 80 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Gary Ollmann Managing member 1 Dec 2002 75% - 100% 4621372
Joan Ollmann Managing member 1 Dec 2002 75% - 100% 4621377
Gary Floyd Ollmann Managing member 1 Dec 2002 25% - 50% 4621372
Gary Floyd Ollmann President, ceo 1 Feb 2003 Other 4621372
2000 Thomas C Kayser Revocable Trust Dtd November 8 Member 1 Feb 2003 Other xxx-xx-xxxx
The Jfo Family Trust Member 1 Feb 2003 Other 58-6404466
2000 Marlene C Kayser Revocable Trust Dtd November 8 Member 1 Feb 2003 Other xxx-xx-xxxx
Joan Gardner Ollmann Chief compliance officer 1 Oct 2004 Other 4621377
Joan G. Ollmann Cco 1 Oct 2004 Other 4621377
Gary F. Ollmann Revocable Trust Dtd 12/28/2004 Member 1 Dec 2004 75% - 100% xxx-xx-xxxx
Cedric W Blazer Member 1 Feb 2005 Other 5321015
Cedric W. Blazer Living Trust Member 1 Jun 2008 Other 26-6462201
Eric Michael Wendt Portfolio manager 1 May 2011 Other 5897588
Michael Gardner Ollmann Portfolio manager 1 Nov 2016 Other 6683209

Indirect Owners

The SEC currently registers 10 indirect owners.

Name Entity Date acquired Ownership Employer ID
Thomas Charles Kayser Co-trustee 1 Feb 2003 Other 5321023
Richard Archer Oglesby Trustee 1 Feb 2003 Other 3178564
Marlene Carol Kayser Co-trustee 1 Feb 2003 Other 5321034
Thomas C Kayser Co-trustee 1 Feb 2003 Other 5321023
Marlene C Kayser Co-trustee 1 Feb 2003 Other 5321034
Joan Gardner Ollmann Co-trustee/cco 1 Dec 2004 75% - 100% 4621377
Gary Floyd Ollmann Co-trustee/president/managing member 1 Dec 2004 75% - 100% 4621372
Joan G. Ollmann Co-ttee/cco 1 Dec 2004 Other 4621377
N.A. As Trustee The Northern Trust Bank Trustee 1 Jun 2008 Other 26-6462201
Carol M Kayser Trustee 1 Oct 2018 Other 7085370

Based in Rockford

The principal office where Heritage Way Advisors, L.L.C. performs its advisory services is located at 6833 Stalter Drive, Rockford, IL 61108, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 815-397-0900 or by fax 815-394-0561. The normal business hours are 8:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at heritagewayadvisors.com/.


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