Cannon Capital Management, Inc. (Salt Lake City)


Cannon Capital Management, Inc. is a large advisory firm based in Salt Lake City. It manages $129.26 million of regulatory assets for 149 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdiction of Utah.

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Cannon Capital Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cannon Capital Management: assets under management

The assets under management (AUM) of Cannon Capital Management, Inc. is $129.26 million. The firm's AUM has grown by 169% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $69.26 million in discretionary accounts and $60 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $558.56 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.4 million.

Investments

The firm invests in non-exchange traded securities the most. They account for 50% of the total AUM. The second-largest asset type is exchange traded securities, which make up 41% of the firm’s portfolio. Investments in cash and cash equivalents form 7% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Cannon Capital Management, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Clinton Croxall Cannon serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Clinton Croxall Cannon is individuals with 96 clients and $66.25 million of assets under management. Among the 10 most similar advisory firms, Cannon Capital Management has the 2nd highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $129.26 million for 149 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cannon Capital Management doesn't advise any private funds.

Careers at Cannon Capital Management, Inc.

The company employs 7 people that are either part- or full-time employees. 43 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Clinton Croxall Cannon has been acting as President since 1 May 2007. Chace Taylor Cannon joined the executive team most recently as the Chief Operating Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Clinton Croxall Cannon President 1 May 2007 75% - 100% 2304488
Nelson Croxall Cannon Chief compliance officer 1 Feb 2014 Other 1393018
Chace Taylor Cannon Chief operating officer 1 Aug 2017 Other 5960781

Based in Salt Lake City

The principal office where Cannon Capital Management, Inc. performs its advisory services is located at 6768 South 1300 East, Salt Lake City, UT 84121 2719, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 801-566-3190 or by fax 801-208-8003. The normal business hours are 9:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at cannoncap.com.