Harwood Advisory Group, LLC (Largo)

Name: Harwood Advisory Group, LLC
Address: 1940 East Bay Drive, Largo, FL, 33771
Telephone: 727-524-1427

Harwood Advisory Group, LLC is a large advisory firm based in Largo. It manages $315.49 million of regulatory assets for 2,166 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Florida, Georgia, Louisiana, and 6 other states.

Harwood Advisory Group provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for approximately 1,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Harwood Advisory Group: assets under management

The assets under management (AUM) of Harwood Advisory Group, LLC is $315.49 million. The firm's AUM has grown by 213% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $312.08 million in discretionary accounts and $3.42 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $144.95 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $262.85 thousand.

Harwood Advisory Group has custody of $35.36 million in cash and securities for 186 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 80% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 11% of the firm’s portfolio. Investments in investment and business development companies form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Harwood Advisory Group, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Harwood Advisory Group serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Harwood Advisory Group is individuals with 830 clients and $160.65 million of assets under management. Among the 9 most similar advisory firms, Harwood Advisory Group has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $315.49 million for 914 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Harwood Advisory Group doesn't advise any private funds.

Careers at Harwood Advisory Group, LLC

The company employs 16 people that are either part- or full-time employees. 44 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Barry Harwood	Managing member/chief compliance officer	1 Dec 2012	75% - 100%	5356680
James Michael Cullen	Chief compliance officer	1 Jun 2017	Other	5111669

Based in Largo

The principal office where Harwood Advisory Group, LLC performs its advisory services is located at 1940 East Bay Drive, Largo, FL 33771, which is also the mailing address of the firm. An additional office of the firm is in Dunedin, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 727-524-1427 or by fax 813-354-3688. The normal business hours are 9-5 on Monday - Friday. You can find more information about the New York firm at theharwoodway.com and its LinkedIn profile.