Sequoia Planning & Investments LLC (Walnut Creek)

Sequoia Planning & Investments LLC is a large advisory firm based in Walnut Creek. It manages $155.33 million of regulatory assets for 50 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California and Texas.

Sequoia Planning & Investments provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Sequoia Planning & Investments: assets under management

The assets under management (AUM) of Sequoia Planning & Investments LLC is $155.33 million. The firm's AUM has grown by 79% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $5.69 million in discretionary accounts and $149.64 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $5.69 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.05 million.

Investments

The firm invests in investment and business development companies the most. They account for 92% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 8% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sequoia Planning & Investments LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sequoia Planning & Investments serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Sequoia Planning & Investments is high net worth individuals with 33 clients and $150.21 million of assets under management. Among the 10 most similar advisory firms, Sequoia Planning & Investments has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $155.33 million for 50 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Sequoia Planning & Investments doesn't advise any private funds.

Careers at Sequoia Planning & Investments LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Paul Edward Murk	Manager	1 Apr 1998	50% - 75%	1296560
Marc Howard Berger	Member	1 Jan 2000	Other	3179255
Phillip Leibowitz	Member	1 Jan 2000	Other	4365425
Marc Berger	Member	1 Jan 2000	Other	3179255
Sharon Rubens	Member	1 Jan 2000	Other	3179258
Mark Philip Shumaker	Member	1 Jan 2000	Other	4365426
Paul Edward Murk	Managing member, chief compliance officer	1 Aug 2007	75% - 100%	1296560

Based in Walnut Creek

The principal office where Sequoia Planning & Investments LLC performs its advisory services is located at 1990 N. California Boulevard, Walnut Creek, CA 94596 The mailing address of the firm is 548 Market Street, San Francisco, CA 94104 5401. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (925) 934-8200 or by fax (925) 934-8210. The normal business hours are 9:30 am - 5:30 pm on Monday - Friday.