Applied Capital LLC (Little Rock)

Name: Applied Capital LLC
Address: 415 N. Mckinley Street, Little Rock, AR, 72205
Telephone: (501) 500-0890

Applied Capital LLC is a large advisory firm based in Little Rock. It manages $125 million of regulatory assets for 1,007 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Arkansas, Florida, Illinois, and 6 other states.

Applied Capital provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Applied Capital: assets under management

The assets under management (AUM) of Applied Capital LLC is $125 million. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $120 million in discretionary accounts and $5 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $119.4 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.5 million.

Investments

The firm invests in investment and business development companies the most. They account for 83% of the total AUM. The second-largest asset type is exchange traded securities, which make up 7% of the firm’s portfolio. Investments in state and local bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Applied Capital LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Applied Capital serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Applied Capital is individuals with 410 clients and $74 million of assets under management. Among the 8 most similar advisory firms, Applied Capital has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $125 million for 440 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Applied Capital doesn't advise any private funds.

Careers at Applied Capital LLC

The company employs 7 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bradley W. Raines	Principal financial advisor & chief compliance officer	1 Nov 2012	75% - 100%	5302797

Based in Little Rock

The principal office where Applied Capital LLC performs its advisory services is located at 415 N. Mckinley Street, Little Rock, AR 72205, which is also the mailing address of the firm. An additional office of the firm is in Nashville, TN. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (501) 500-0890 or by fax (501) 500-0891. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at appliedcaptal.com.