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Heartsoft ROCE

What is the ROCE of Heartsoft?

The ROCE of Heartsoft, Inc. is 197.44%

What is the definition of ROCE?



Return on capital employed (ROCE) is a financial ratio that measures a company’s profitability and the efficiency with which its capital is used.

= EBIT / (assets - current liabilities)

Return on capital employed (ROCE) is the total amount of capital that a company has utilized in order to generate profits. It is the sum of shareholders' equity and debt liabilities. It can be simplified as total assets minus current liabilities.

ROCE is especially useful when comparing the performance of companies in capital-intensive sectors. ROCE considers debt and other liabilities as well compared to other fundamentals which only analyze profitability related to a company’s common equity. This provides a better indication of financial performance for companies with significant debt. For a company, the ROCE trend over the years is also an important indicator of performance. In general, investors tend to favor companies with stable and rising ROCE numbers over companies where ROCE is volatile and bounces around from one year to the next.

Instead of using capital employed at an arbitrary point in time, analysts and investors often calculate ROCE based on the average capital employed (ROACE), which takes the average of opening and closing capital employed for the time period.

ROCE of companies in the Communication Services sector on OTC compared to Heartsoft

What does Heartsoft do?

Heartsoft, Inc. engages in the design and publishing of its own proprietary educational software products for distribution to the education market and consumer market. Its products are sold through an internal sales organization; national and international resellers; United States based catalogers with an annual aggregate circulation in excess of 5,000,000 catalogs; and online through four corporate Web Sites, www.heartsoft.com, www.internet-safari.com, www.thinkology com, and www.isafari.com. The company's product line consists of approximately 50 educational software programs that assist young children in pre-kindergarten through the 6th grade to practice and learn basic curriculum subjects. Its INTERNET SAFARI, designed for children ages four through 12 years to help simplify their use of the Internet, is a full-featured secure Internet browser for children that utilizes the sights and sounds of a jungle safari user interface with cartoons, sounds, and a host of proprietary features. The company was founded in 1988 and is based in Broken Arrow, Oklahoma.

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