Truefg, LLC (Cedar Park)


Truefg, LLC is a large advisory firm based in Cedar Park. It manages $121 million of regulatory assets for 1,244 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of California, Texas, and Washington.

Truefg provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Truefg: assets under management

The assets under management (AUM) of Truefg, LLC is $121 million. The firm's AUM has grown by 20% since the beginning of its operation, and $550 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $110 million in discretionary accounts and $11 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $102.33 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $65.09 thousand.
Truefg has custody of $98 million in cash and securities for 305 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 91% of the total AUM. The second-largest asset type is investment and business development companies, which make up 5% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Truefg, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Truefg serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Truefg is individuals with 428 clients and $92.5 million of assets under management. Among the 10 most similar advisory firms, Truefg has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $121 million for 452 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Truefg doesn't advise any private funds.

Careers at Truefg, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Scott Allan Brischke Managing member 1 Mar 2017 50% - 75% 3255991
Marie Elizabeth Freemyer Managing member & chief compliance officer 1 Mar 2017 50% - 75% 6278957

Based in Cedar Park

The principal office where Truefg, LLC performs its advisory services is located at 1464 E Whitestone Blvd, Suite 1601, Cedar Park, TX 78613, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 512-649-2383. The normal business hours are by appointment on Monday - Friday. You can find more information about the New York firm at truefg.com.

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